保险论坛 发表于 2018-5-25 10:20:06

康宁嘉保系列沟通话术(4)

<p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><font face="微软雅黑">讲解环节</font></strong></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><font face="微软雅黑"><br style="max-width: 100%; box-sizing: border-box !important;"></font></strong></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">升级额度计算及异议处理话术示例:</font></span></strong></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><font face="微软雅黑"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">客户</span></strong><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">:我的升级额度是怎么计算出来的?</span></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><font face="微软雅黑"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">销售伙伴</span></strong><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">:拿出下图和客户详细解释。</span></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><font face="微软雅黑"><img class="" data-copyright="0" data-ratio="0.7451612903225806" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/aworIfE4gVVBfyutEcCvXicEsJnR2vyG5PjohKTOXug51bQzHxODJwEdPQ3ibEQARagiaeu0vTsg5btRtomja9YMQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="930" src="https://mmbiz.qpic.cn/mmbiz_jpg/aworIfE4gVVBfyutEcCvXicEsJnR2vyG5PjohKTOXug51bQzHxODJwEdPQ3ibEQARagiaeu0vTsg5btRtomja9YMQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" data-fail="0" style="max-width: 100%; height: auto !important; box-sizing: border-box !important; width: auto !important; visibility: visible !important;"></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">销售伙伴:</font></span></strong></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">例如,某位客户作为被保险人,持有我们公司的一份基本保额为10万元的“康宁终身保险(2007修订版)”,一份基本保额20万元的“国寿康宁终身重大疾病保险(2012版)”,则该客户作为被保险人,依照这张表格中的比例数字,累计可投保康宁嘉保的保额上限为:10万×2 + 20万×1 = 40万元</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><font face="微软雅黑"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">客户</span></strong><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">:算了,还是不升级了!</span></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">销售伙伴:</font></span></strong></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><font face="微软雅黑"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">李先生,您这个决定建议您一定要再考虑下。</span><span style="max-width: 100%; font-size: 16px; color: rgb(2, 30, 170); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">这次升级是公司史无前例的回馈活动,以前没有,以后也难再有。</strong></span><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">之所以这么说,其中一个,</span><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; color: rgb(2, 30, 170); box-sizing: border-box !important;">是因为以后随着年龄增大,匹配的可能性会不断明显降低。</span></strong><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">现在这个时点看这次升级设计,性价比超级高,近乎免费升级,一个月几十块,谁都拿得出来,您孩子的保障额度、病种、赔付次数就是成倍增加,的确没有比这更划算的事情了。</span></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><font face="微软雅黑"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">今天不升级,万一以后发生了什么风险,可就来不及了。尽管我们都不太愿意谈到这样的情况,但已经有太多这样的情况真实发生了。</span><span style="max-width: 100%; font-size: 16px; color: rgb(2, 30, 170); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">保险这个东西,比较特殊,真需要了,想买是买不到的</strong></span><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">,不要在风雨来临的时候才想起没带伞啊!而且这个活动还是一个公益活动,是善举。您再考虑下!……</span></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><font face="微软雅黑"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">您今天不升级也没关系,我们针对老客户的这个活动会在下月底结束,在结束前我会再和你沟通几次,</span><span style="max-width: 100%; font-size: 16px; color: rgb(2, 30, 170); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">这是我工作的职责,我一定要确保我的客户百分百升级</strong></span><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">。</span></font></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">沟通要点小结:</font></span></strong></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">&nbsp;</font></span></p><ul class="list-paddingleft-2" style="padding-left: 2.2em; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;"><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">强调升级的性价比,每月几十块,全家保障就可以大幅提升!</font></span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">强调机会的难得性,第一次,可能也是最后一次</font></span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">强调免体检、免生调,投保方便</font></span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">强调公益性,善举人人都可做</font></span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">除被保险人外,切实掌握客户家庭情况,鼓励全家升级,一个都不能少</font></span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">拜访客户前,先查看云助理,认真摸底,了解客户情况及可加保额度</font></span></p></li><li style="margin-left: 0px; max-width: 100%; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><font face="微软雅黑">以超强的使命感面对客户可能的拒绝,一定要敢于多次促成</font></span></p></li></ul><p></p>
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