一战赚了1200亿,恐怖的王兴!
<div class="wx_rich_media_content" id="jsWxContainer"><section style='display:none;' data-tools="新媒体管家" data-label="powered by xmt.cn"><br></section><section style=''><section style='font-size: 16px; margin-top: 10px; margin-left: 30%; line-height: 1em;' powered-by="xiumi.us"><section style='display: inline-block;vertical-align: middle;'><section style='width: 12px;height: 12px;'><section style='transform: rotate(45deg);'><section style='width: 12px;height: 12px;background-color: rgb(255, 255, 254);border-style: solid;border-width: 2px 0px 0px 2px;border-color: rgb(94, 95, 98);'><br><svg viewBox="0 0 1 1" style='float:left;line-height:0;width:0;vertical-align:top;'></svg></section></section></section></section></section><section powered-by="xiumi.us" style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style='font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 8px; margin-right: 8px;'><font color="#a0a0a0">作者:何加盐</font></section><section style='font-size: 15px; color: rgb(94, 95, 98); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 8px; margin-right: 8px;'><span style='color: rgb(160, 160, 160);font-size: 14px;'>来源:何加盐(ID:ihejiayan)</span></section><p style='font-size: 16px;'><br></p></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>“他是从死人堆里爬出来的。”<br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>一位投资人这样评价美团创始人王兴。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这句话有两重含义。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>一是说王兴创业过程中,经历过太多的不顺。美团之前,王兴做过十几个别的创业项目,全部失败。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>二是说美团所经历过的“千团大战”的惨烈厮杀。当时,5千多家团购网混战一团,最后只有美团还活着,其他的,俱已成为尸骨。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但是,赢得了千团大战的胜利,并不代表王兴从此可以高枕无忧。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>美团的无边界竞争,让它在团购、外卖、酒旅、出行等领域,四面出击,树敌无数,被称为“半个互联网圈,都是王兴的敌人”。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在《财经》记者小晚问到美团是否树敌太多时,王兴回答:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>古人说<span style='color: rgb(255, 120, 0);'><strong>“自返而缩,虽千万人,吾往矣!”</strong></span>首先我们要扪心自问做的事情是不是对的,如果是对的、该做的,哪怕对手如林,还是要义无反顾。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这般豪气,不能不让人为之侧目。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>1979年出生的王兴,已经年届不惑。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>从25岁开始创业,他已经走过16年。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这16年间,他从一个青涩的稚嫩青年,成长为一位叱诧风云的互联网枭雄。从一个屡屡失败的连续创业者,成为一位上市公司总裁。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2018年9月,创立8年的美团在香港上市。今天,美团的市值为1.4万亿港元(约1806亿美元),在中国互联网上市公司中,排名第三,仅次于阿里和腾讯,超过百度(436亿美元)和京东(1211亿美元)。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>按照王兴占股比例为9.79%计算,他拥有的美团股份值176.8亿美元,也就是1200亿人民币。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴说,互联网的上半场已经结束,下半场刚刚开始。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他的人生,也正如此。</section><h1 microsoft="" line-height:="" overflow-wrap:="" break-word="" outline:="" none="" px="" style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em;'><section><section><section><section><section><section><section data-bgless="spin" data-bglessp="280"><br></section><section data-brushtype="text"><span style='font-size: 17px;'><section data-support="96编辑器" data-style-id="24620"><section style='margin-top: 10px;margin-bottom: 10px;'><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;'><section style='padding-top: 0.3em;display: inline-block;vertical-align: top;height: 2em;border-bottom: 1px solid rgb(112, 180, 186);'><section style='margin-top: -0.3em;display: inline-block;vertical-align: top;font-size: 37.4px;height: 1em;width: 1.4em;line-height: 1.2em;color: rgb(112, 180, 186);'><p data-form="0" data-num="1">01</p></section><section style='display: inline-block;vertical-align: top;border-top: 1px solid rgb(112, 180, 186);line-height: 1.6em;font-size: 19.125px;color: rgb(112, 180, 186);border-bottom-color: rgb(112, 180, 186);border-left-color: rgb(112, 180, 186);border-right-color: rgb(112, 180, 186);'><p>从龙岩到清华</p></section></section></section></section></section></span></section></section></section></section></section></section></section></h1><p style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></p><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴出生在革命老区福建龙岩,这里位于武夷山脉南端,多崇山峻岭。王兴在18岁前没见过大块的平地,一直到上大学去北京,才知道太阳从地平线落下是什么样子。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>被群山包围的龙岩,在互联网时代,却走出了不少厉害的企业家,如雪球方三文、十点读书林少等。王兴和他的朋友张一鸣,则是其中的闪耀双星。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 536px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='font-size: 14px;color: rgb(165, 165, 165);'>龙岩籍互联网精英图谱,可以看到王兴位于显眼位置(蓝圈)。来源于龙岩市电商协会内部刊物,作者陈永洋。</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴的家庭曾是书香门第。爷爷是龙岩二中教导主任,龙岩歌舞团编剧,但在十年浩劫中,因受冲击而不幸自杀;奶奶是解放前厦门大学毕业生,师从著名经济学家王亚南(时任厦门大学经济系主任,后来任厦门大学校长,是《资本论》中文版译者)。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴的父亲王苗,因文革影响而回到农村种田。由于家庭出身问题,他失去上学、参军、招干的机会。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但王苗极有商业头脑,改革开放第二年,就开始搞副业,从建筑小工做起,做到包工头,在1981年就成为远近闻名的万元户。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>邓小平南巡后,王苗抓住机遇,发展成为龙岩市的“水泥大王”,身家过亿。 </section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 554px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='font-size: 14px;color: rgb(165, 165, 165);'>王苗及家里的别墅/李志刚发于新浪博客</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'> </section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>所以王兴从小生活过得比较优越,没有为钱发过愁。奶奶和爸爸往家里买了很多书,王兴和大他两岁的姐姐,有条件从小就博览群书。1995年,电脑和上网对中国人而言是一件非常稀奇的事,但那时王兴就能在家上网了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴的姐姐是一位超级学霸,从龙岩一中考入清华电子工程系(我在另一篇文章说成了软件工程系,特此纠正),后来去美国留学,现在定居美国硅谷,是一名软件工程师。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴从小就是个“奇葩”孩子。为了研究蒸汽机车,他会逃课去爬火车。高中时,非常积极地参加党章学习小组活动,却又不入党,他和老师说,只是想了解党的发展历史。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>1997年,王兴被保送清华,成了姐姐的同门师弟。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他的奇葩程度在大学里有增无减。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>开学第一天,同学们自我介绍,别人都中规中矩,王兴一句话石破天惊:“天下兴亡、匹夫有责。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>班会上,每个学生谈自己的理想,王兴的理想是:修身齐家,治国平天下。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>龙岩籍清华学子在一家火锅店迎新,学长提出,新生可以向老生问问题,老生必须回答。学长的原意,是想让王兴问出师姐们的感情状况。而王兴问的却是:你们觉得人生的意义是什么?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>十几位师兄师姐面面相觑,最后还是王兴的姐姐出来打圆场:这个问题没有简单的答案,你得边走边想。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>上了大学后,王兴对功课毫无兴趣,每天就是玩游戏和研究Linux。结果,学习成绩一塌糊涂。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>很多年以后,王兴回清华演讲,对学弟学妹们语重心长地说:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>“我相信你们绝大多数人跟我当年一样,在进入清华之后遭受很多冲击,或者是一连串的打击……会让你们觉得你只是一个非常普通的,而且在各方面面临很多挑战,很多挫折,面临很多困惑的学生。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>当时和王兴一样困惑的,还有他的下铺兄弟,后来一起创业的王慧文。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>根据王慧文日后爆料,他们哥俩的大学成绩,他排第三,王兴排第五,倒数的。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>此外还有一个倒数第一的,叫付栋平(他年纪特小,1981年出生,16岁就上了大学),后来也加入了王兴团队。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>全班倒数5名,他们占了仨。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>学业之外,王兴还参加了一些学生活动,一个是科技创业者协会,一个是舞蹈团。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在科技创业者协会,王兴的主要工作是贴小广告(这事俞敏洪也干过)。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>那年冬天,他拎着快要冻硬的浆糊,冒着凛冽的寒风,满校园张贴海报,还要到学生宿舍去“扫楼”。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴一个人,连刷带塞,发出去4000多份海报,给协会立下大功,以至于后来他回清华演讲时,校方特地送他一份贵重礼物——19年前他发出去的一张海报。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>至于加入舞蹈团,据朋友向我透露,他就是为了认识美女而去的。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴跳的舞是“黄土黄”,在蒙伟民楼表演的时候,他还非常紧张。虽然是西北舞蹈,但由于他的脑袋奇大无比,其在舞台上跳舞的样子,在我脑海中浮现出来,是这样的:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;visibility: visible !important;width: 443px !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在大学时,王兴有模模糊糊的创业想法,但是具体要做什么,却不知道,每天都过得浑浑噩噩,一直到大四,他还没想清楚以后究竟要干什么。因为姐姐出国,一路对姐姐亦步亦趋的他,也就跟着出国了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>那一年,清华电子系出国情况普遍不好,加上王兴的大学成绩也不咋地,最后只去了特拉华大学(在美国排名60开外)。多年以后,他向师兄王小川(搜狗CEO)感叹,要是当时上的是个名校,他就会读完博士了。</section><p style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></p><section data-support="96编辑器" data-style-id="24620" style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='margin-top: 10px;margin-bottom: 10px;'><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;'><section style='padding-top: 0.3em;display: inline-block;vertical-align: top;height: 2em;border-bottom: 1px solid rgb(112, 180, 186);'><section style='margin-top: -0.3em;display: inline-block;vertical-align: top;font-size: 37.4px;height: 1em;width: 1.4em;line-height: 1.2em;color: rgb(112, 180, 186);'><p data-form="0" data-num="2" style='font-weight: bold;'>02</p></section><section style='display: inline-block;vertical-align: top;border-top: 1px solid rgb(112, 180, 186);line-height: 1.6em;font-size: 19.125px;color: rgb(112, 180, 186);border-bottom-color: rgb(112, 180, 186);border-left-color: rgb(112, 180, 186);border-right-color: rgb(112, 180, 186);'><p>辍学创业</p></section></section></section></section></section><p style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></p><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>没有读成名校,对王兴而言,也许不是坏事。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他到特拉华大学的第二年,正好赶上导师7年一次的休息年。导师不在,王兴也就无事可干,每天都泡在图书馆。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2003年3月,一家名叫Friendster的网站在美国上线,这是全球首家SNS(Social Network Service,社交服务)网站。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>Friendster很快走红,并在大洋彼岸的中国,也出现了一些模仿者,其中一个,是清华科创协会首任会长慕岩创立的Uuzone。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>11月,王兴在水木清华BBS上看到了Uuzone,敏锐地觉察到这是一个巨大的机会。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 669px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 14px;color: rgb(165, 165, 165);'> 图:当年的水木清华BBS</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他马上给自己的五个同学、朋友发了邮件,邀请他们一起创业。邮件中他描述了美国SNS发展的情况,并说:“这是改变信息传播的巨大机会”。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>五个收到邮件的人,只有两个愿意加入王兴。一个是下铺兄弟王慧文,另一个是王兴的高中同学赖斌强。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴就和导师说,博士不念了,要回去创业,于是拍屁股就走人了。后来,福布斯网站上的王兴资料,写的是特拉华大学硕士学位。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 404px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王慧文这时正在中科院声学所读研,见王兴退学,他也不读了。出身农村,家庭并不富裕的他,全部家底只有从每个月1400元的科研补助里余下的2000元。创业入股的几万块,全部是借来的。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>赖斌强毕业于天津大学计算机系,此时正在北电网络(加拿大最大的通信企业)广州研发中心工作。那年头的外企码农,工资不低。但赖斌强还是义无反顾辞职北上,与王兴会合。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2004年3月,王兴租下清华往东3公里的海丰园小区一套三居室,在客厅摆上3张办公桌,卧室摆上3张行军床,就这样开始了创业生涯。</section><section style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section data-support="96编辑器" data-style-id="24620" style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='margin-top: 10px;margin-bottom: 10px;'><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;'><section style='padding-top: 0.3em;display: inline-block;vertical-align: top;height: 2em;border-bottom: 1px solid rgb(112, 180, 186);'><section style='margin-top: -0.3em;display: inline-block;vertical-align: top;font-size: 37.4px;height: 1em;width: 1.4em;line-height: 1.2em;color: rgb(112, 180, 186);'><p data-form="0" data-num="3" style='font-weight: bold;'>03</p></section><section style='display: inline-block;vertical-align: top;border-top: 1px solid rgb(112, 180, 186);line-height: 1.6em;font-size: 19.125px;color: rgb(112, 180, 186);border-bottom-color: rgb(112, 180, 186);border-left-color: rgb(112, 180, 186);border-right-color: rgb(112, 180, 186);'><p>一路荆棘</p></section></section></section></section></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2004年5月,办妥离职手续的赖斌强,拖着行李来到海丰园。扔下箱子,他问王兴和王慧文:产品在哪,给我看看?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>听到的回答差点让他晕倒。那哥俩说:产品还没有,我们在学编程呢。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>赖斌强来了后,团队的技术实力立马翻倍,他负责前端代码,王慧文负责后端代码。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴,则负责指手画脚。虽然美其名曰研究市场,设计产品,但真实原因是:王兴写代码的水平实在不咋地。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>不过,新的分工让王兴有了充足的时间去思考战略问题,这也是后来他们成功的一个关键因素。只是当时王慧文和赖斌强还不知道,他俩将要在王兴的带领下走那么多弯路,打那么多败仗。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但那时候,他们才刚刚开始,充满着创业的激情。每天晚上干活到半夜,第二天起来,也不刷牙洗脸,又接着干,一直干到中午再出去吃早午餐。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>经过4个月昏天暗地的开发,第一个产品终于出炉了,叫“多多友”,是一个社区网站。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴深信六度空间理论(即一个人最多只要经过5个中间人,就能认识世界上任何一个陌生人),认为他们做的多多友,大有发展前途。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但现实是,一个月过去,两个月过去,多多友依然门庭冷落。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><strong><span style='color: rgb(255, 120, 0);'>三个年轻人一边失望,一边尝试新的项目,但每一个都没成功,以致于他们每过一两个月就要换一个方向,</span></strong>尝试过的部分项目如下:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><ul class="list-paddingleft-2" style='font-size: 16px; margin-right: 8px; margin-left: 8px; padding-left: 30px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; list-style-type: circle;'><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>仿照美国Invite网站做的活动邀请网站“电邀”;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>拼音输入法软件JustInput;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>在手机电脑间传文件的Wap中继站;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>仿照谷歌地图的地图项目;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>帮在国外留学的游子打印照片寄给爸妈的“游子图”;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>……</p></li></ul><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>有的项目是没有市场,有的项目是他们技术不够,有的项目是时机还不成熟。总而言之,所有的都失败了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>一年黑暗的摸索期过去,他们还是什么都没有折腾出来。团队陷入了第一次危机。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王慧文的家里出了事情。他爷爷得了癌症,需要大笔的经费治疗,而王慧文创业,启动资金都是找人借的,干了一年多,公司还是零收入,大家都是每个月只领1000元基本工资。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王慧文只好到处借钱,好不容易帮爷爷交上了治疗费。幸好问题发现得早,爷爷的手术很成功。但是事情给王慧文很大的打击,迟迟没有进展的事业,让他开始有危机感。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>赖斌强也是。本来有一份外企的高薪工作,来到北京,住在连暖气都没有的屋子里,那个冬天唯一留下的印象就是冷。夜深人静的时候,赖斌强躺在床上,默默思考着自己和公司的未来,干着急却没有办法。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>据《九败一胜》作者李志刚描述:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他们陷入了迷茫,脑子里有隐隐约约的前进方向,但怎么试都没有什么反应,明明知道前面有一个金矿,这里挖挖,那里挖挖,都没挖出金子来。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>直到12月,他们上线了校内网。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这回,总算找到金矿了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 543px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 14px;color: rgb(165, 165, 165);'>当时的校内网/图源:悟空问答 </span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>此时,Facebook已经在美国发展得如火如荼,而他们的第一个项目多多友,虽然扔在那里一直没管,但现在居然还不断有人在登陆,很多用户会邀请自己的朋友注册,后台数据显示,平均每个用户一周会登陆一次。<br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他们在多多友的基础上进行了改版,全面模仿Facebook,连UI(用户界面)都是照抄的。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>同时,他们吸取多多友因为没有推广而半死不活的教训,开始发力进行推广。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>团队搬到了离学校几百米远的五道口华清嘉园,以便进校园推广。完全没有推广经验的他们,利用头脑风暴,想了很多办法。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>例如:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><ul class="list-paddingleft-2" style='font-size: 16px; margin-right: 8px; margin-left: 8px; padding-left: 30px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; list-style-type: circle;'><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>赞助清华大学电子系学生节,让学生注册校内网抽奖获得门票;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>到晚自习教室黑板写“大学四年你有几个朋友?”并配上校内网的网址;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>春运期间租大巴送学生去火车站,必须注册校内网才能参团;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>到校园里到处贴海报(为了贴海报,王兴和杨俊还被北航的楼管抓过);</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>招聘校园大使进行推广;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>在BBS、QQ群发帖拉新;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>赞助学生社团拍视频,植入软广告;</p></li><li style='font-size: 15px;color: rgb(165, 165, 165);'><p>……</p></li></ul><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>由于工作量的加大,又有几位新人加入团队。其中,一位叫郭万怀,毕业于北大,后来成了王兴的妻子;一位是前面提到过的王兴同班同学、成绩排名末尾的付栋平;还有一位是王兴专门拉过来的初中同学陈亮。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>有了好产品,加上大力的推广,校内网迅速在学生群体中扩散,半年多时间,用户突破了100万。投资人也找上门来了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>第一次被投资人找的过程比较搞笑。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>由于他们抄袭Facebook的UI,在网上被人鄙视了。红杉资本的人刚好看到了鄙视的帖子,却对被鄙视的校内网产生了兴趣,就找到了他们,希望谈一谈。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>三个毫无经验的年轻人,拿着一页纸的商业计划书就去了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这一页纸,还丢在了出租车上。他们只好在红衫的会议室临时手写一份。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>可想而知,这次谈融资很不成功。因为他们毫无准备,自己心里也没有想清楚未来要怎么走。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在他们和红衫资本投资人谈的时候,一位穿红衣服的男子推门进来,看了他们一眼,又关门走了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴还以为是走错房间的人。后来才知道,那个人是周鸿祎(360公司创始人),进来是想决定要不要投他们的。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>据周鸿祎回忆,当时的王兴一脸冷漠,言语傲气,根本就不像来融资的,他断定这个团队不接地气,一定会失败。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>而王兴后来也吐槽说:“周鸿祎可能非要我们都像对待明星一样的热情去捧他才会满意。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>由于对王兴们的不看好,周鸿祎建议红衫投了校内网的竞争对手占座网,投资金额为500万美元。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>校内网这边,随着用户量的剧增,服务器和带宽撑不住,网站一天到晚崩溃。如果没有融资,就办不下去了。那段时间,王兴到处去找融资。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>有一家美国投资机构表示了投资意向,结果做尽调的人来了以后,看到校内网的竞争对手千橡、占座网要么已经有巨额融资支撑,要么有国家政府支持,而校内网只有十来个人,蜗居在一个百来平米的民房里。投资人问:“你们是不是对这个竞争形势估计得不对?”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>最大的竞争对手千橡,则主动找上门来,要求收购校内网。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>千橡的老板,是陈一舟。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>陈一舟是当年的互联网超级红人,他一手创办了ChinaRen,把96级清华计算机系三分之一的人,都招到了公司麾下,其中有后来的搜狗CEO王小川、网易有道CEO周枫、盛大在线CEO许朝军等。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>陈一舟的千橡互动,那年已经融资4800万美元,全力支持旗下的SNS网站5Q网。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>陈一舟给王兴开出了一千多万的收购价,并说,如果你们不同意,我就把这钱砸到市场上做推广。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>彼时还心高气傲的王兴,被激怒了,愤愤不平地一口回绝了他。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但比王兴大10岁,早已见惯世面的陈一舟,有的是耐心。王兴他们四处兜兜转转没拉到投资的时候,陈一舟锲而不舍地一次又一次联系他们。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;visibility: visible !important;width: 400px !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 14px;color: rgb(165, 165, 165);'>陈一舟/图源:百度百科</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴的团队内部也出现了裂痕。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>四处融资失败、承受巨大压力的王兴觉得,要不把校内网卖掉算了;赖斌强也觉得继续背负巨大债务创业,压力山大;而王慧文却认为苦了这么长时间,终于抓到这么一个好项目,做成的可能性非常大,如果就这样放弃,太可惜了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这样吵了两个星期,大家都认识到,再这样下去,团队就要散了,再加上陈一舟又提高了收购价,最终大家还是决定卖掉。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>做出决定的那一晚,几兄弟去吃夜宵,喝得酩酊大醉,嚎啕大哭。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>最终的卖身价,是 200 万美元,当时美元兑人民币汇率约为 1:8。王兴他们虽然失去了自己一手拉扯大的校内网,但是手里拥有了 1600 万人民币。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>那是 2006 年 10 月,当时北京的房价,是 7100 元/平米。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>而得到了校内网的陈一舟,将校内和5Q合并,两年后,拿到了软银孙正义的4.3亿美元投资,并将校内网改名为人人网。又过3年,人人网上市,当日市值超过70亿美元,位列中国互联网上市公司第4名,仅次于BAT。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>拿到卖身钱的王兴们,每人在北京买了一套房,然后各奔东西。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王慧文和赖斌强选择了周游列国,欧洲、东南亚满世界疯玩;陈亮则加入了雅虎,去了美国工作。王兴在千橡过完一年锁定期,放弃了第二年的额外补偿,重新创业。他打电话给王慧文和赖斌强,结果这两个家伙说:你先搞吧,我们还没玩儿够呢。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴没有等他们回来,而是和另一位清华师弟穆荣均一起开始了新的征程。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>穆荣均也是一位牛人,比王兴低一届,二人在水木清华BBS创业版认识。毕业后,穆荣均进入百度。有段时间,校内网运行奇慢,老出问题,王兴请穆荣均帮忙看一下,穆荣均一眼就看出是一个参数设置不合理,很快就帮他们解决了问题,由此可见其水平。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2007年3月,穆荣均发现一个上线才半年的美国网站发展迅猛,他给王兴发了封邮件,让王兴关注这个事。王兴说,我正好也在看这个东西,要不要一起做?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他们看的这个东西,叫Twitter。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>穆荣均没有马上决定,他和王兴聊了很多次。最后一次,在王兴租的房子里,两人聊得兴起,相与促膝乎房中,不知东方之既白。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>穆荣均和王兴并肩站在窗边,此时万籁俱寂,晨曦微露,穆荣均感觉“自己像一只鸟一样,有展开翅膀飞出窗外的冲动。”他下定了决心。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>新的团队建立,原来校内网团队的王兴、郭万怀、杨俊、付栋平,加上穆荣均和他从百度带来的一个人,建立了一个新的网站,叫做“饭否”。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这是2007年5月,饭否是中国第一个微博客网站,比新浪微博要早起步两年多。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>当时国内网站还是论坛、贴吧、博客的天下,饭否的发展,和当初的多多友一样,不紧不慢。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>见到饭否不知何时才能起来,而Facebook已经红遍天下,王兴还是觉得继续学Facebook更靠谱。尽管内部存在一些争议,他们还是决定放下饭否不管,推出了一个新的网站:海内网。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>海内网一推出就获得了媒体的关注,用户量急速上升。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但好景不长,两个月后,开心网横空出世,其推出的偷菜和抢车位游戏风靡全国,把其他SNS网站全都打得落花流水。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>又过了一个月,王兴他们已经确定,海内网没有前途了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2008年4月,王兴和团队放弃了海内网,几年前那种做一个项目死一个的场景,似乎又要重现了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但出乎意料的是,几个月没管的饭否,却已经悄悄地积累了几十万用户,并获得了一些名人的青睐。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>由于微博客的信息传播速度非常快,很多重大突发事件,都是首先在饭否上被爆料和围观,媒体报道时,也经常采用“据饭否消息”的方式。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>到2009年初,饭否用户已经突破了百万,王兴们的前途,一片光明。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 677px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>6月底,王兴父母去美国看望王兴的姐姐,在送他们去机场的路上,王兴很兴奋地说起了饭否的发展态势,并说:“网络改变了世界。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>10天后,饭否被封。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>其具体原因不可描述。但根源在于:饭否发展壮大的过程中,王兴没有意识到,当它大到一定程度,就具备了媒体属性。对某些信息的处理不当,给饭否带来了灭顶之灾。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴以为处罚只是暂时的,没想到,这一封,就是505天。等到2011年11月饭否重新开放时,新浪微博已经一骑绝尘,成为微博客这一市场的绝对领导者。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴,又一次被命运无情捉弄。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 677px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>饭否网被封的时间里,王兴团队只有两个人离去。一个回了老家,一个自己创业。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>自己创业的这人,名叫张一鸣,后来创立了字节跳动公司,旗下拥有今日头条、抖音等产品,被福布斯网站披露拥有1090亿元的财富。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>剩下的人,则继续维护着饭否,等待一个遥遥无期的刑满日期。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2009年12月底,已经被封5个月的饭否网,召开了惨淡的年会。会上,王兴提了一个问题:“如果明天公司不在了,大家会怎么样。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这个话题一开启,大家纷纷开始诉苦:为什么我们还要待在这个公司?这么辛苦做事,到底是为了什么?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>说着说着,有人开始痛哭起来,王兴也当场洒泪。</section><section style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section data-support="96编辑器" data-style-id="24620" style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='margin-top: 10px;margin-bottom: 10px;'><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;'><section style='padding-top: 0.3em;display: inline-block;vertical-align: top;height: 2em;border-bottom: 1px solid rgb(112, 180, 186);'><section style='margin-top: -0.3em;display: inline-block;vertical-align: top;font-size: 37.4px;height: 1em;width: 1.4em;line-height: 1.2em;color: rgb(112, 180, 186);'><p data-form="0" data-num="4" style='font-weight: bold;'>04</p></section><section style='display: inline-block;vertical-align: top;border-top: 1px solid rgb(112, 180, 186);line-height: 1.6em;font-size: 19.125px;color: rgb(112, 180, 186);border-bottom-color: rgb(112, 180, 186);border-left-color: rgb(112, 180, 186);border-right-color: rgb(112, 180, 186);'><p>拨云见日</p></section></section></section></section></section><p style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></p><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>痛定思痛的王兴,开始了新的转型。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>有一天,王兴把小伙伴召集到客厅,兴奋地在小白板上画上一张表。<br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这张表只有四纵列、三横行,非常简单,却集中了王兴那段时间思考的核心成果。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>日后,它被称为“王兴的四纵三横理论”。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>它的出现,向世界昭告:愣头青王兴,已经成为过去;企业家王兴,正向我们走来。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这张表长下面这个样子:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 677px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>面对众人迷惑不解的目光,王兴指着社交和商务交叉的那个格子(图中标红之处)说,现在美国风行的团购网站Groupon就在这里,我们下一个要做的就是这个。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>美团网,就这样诞生。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2010年3月4日,美团网正式上线,一个全新的消费时代,在中国拉开序幕。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>如果说马云开创的,是把制造业产品搬到互联网;那么王兴开创的(或者说拷贝的),则是把服务业产品搬到网上。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这种模式,门槛极低。两三个人,一个网站,就可以启动。而且和做社交网站不一样的是,它可以马上收到钱。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>看到这一发展趋势的,自然不止王兴一个。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>美团上线后的11天,窝窝团上线;14天,拉手网上线;3个月后,老牌网站大众点评也搞起了团购业务,24券、糯米网上线……</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>到2011年5月,中国市场上大大小小的团购网站,达到了惊人的5000多家。全国每一个城市,每一条大街小巷,都烽烟四起,几千个对手奋力厮杀,乱成一团,史称“千团大战”。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 677px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>已经脱胎换骨的王兴,对形势看得非常清楚。现在,他有了充分的耐心,对市场也有了深刻的洞察。<br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴坚持每天只上线一个新产品,把所有流量都引入到同一家去,让商家体会到和美团合作的好处。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他在业内第一个提出团购费用过期自动退款,这引起了竞争对手的群起而攻。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>当时,由于团购还是新鲜事物,媒体和用户,还不明白到期退款的意义所在,王兴专门花了四天时间,向外界讲述为什么要这样做,对消费者有什么好处。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这一举措,让美团在消费者心中口碑急剧上升。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>当所有其他对手都大量烧钱打品牌广告时,王兴岿然不动。面对内部的疑虑,他解释说:品牌广告不能转化为有效流量,只是起到教育消费者、培育市场的作用,我们没必要去跟风烧钱,只要把产品做好,消费者自然会过来。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在剧烈竞争中,王兴提出了一个三高三低的理论,即高品质、低价格;高效率、低成本;高科技、低毛利。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在王兴的理论指导下,美团具有了超强的竞争力。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>曾经在校内网时期拒绝王兴的红杉资本,在混乱的市场中,看中了王兴。投资人沈南鹏把王兴请到红衫资本。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>基于上次融资失败的教训,王兴此次做了充分的准备,然而,沈南鹏基本上没有给王兴说话的机会,自己解读了一通对团购商业模式的理解,然后就和王兴说:我准备投给你1200万美元。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>红衫成为了美团A轮的唯一投资人,这是沈南鹏整个投资生涯最得意的投资之一。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2011年,美团虽然在市场上仍然处于第二梯队,但是一步一个脚印,走得非常稳。<span style='color: rgb(255, 120, 0);'><strong>阿里巴巴在几千家团购网站中考察了一圈,也是挑中了美团,领投了5000万美元。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这5000万美元,让那时的美团具有了充足的弹药,但却给未来的美团埋下了定时炸弹。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>当时,团购网站烧钱打仗如火如荼,市场对各网站的资金状况如何、能维持多久,存在诸多疑问。王兴做出了一个惊世之举。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在宣布第二轮融资的美团发布会上,王兴当场向公众展示了美团的账户余额(6192.2122万美元),并向同行开启了群嘲:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>“我们从不说预计融资多少,到账多少就是多少。<span style='color: rgb(255, 120, 0);'><strong>这行业很乱,但我们不浮夸,希望大家也不要浮夸。”</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这一前所未有的举动,既打击了竞争对手,又向公众展示了美团的雄厚资金实力,让人刮目相看。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 677px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 14px;color: rgb(165, 165, 165);'>王兴当时晒出的资金账户</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但让美团最终脱颖而出的关键因素,是王兴在周围聚集了一批牛人。<br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2010年初,王兴启动美团项目之时,杨锦方加入了团队。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>杨锦方是王兴的师兄,清华科创协会的第二任会长。王兴当年在清华刷4000份海报,就是在他的领导下。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>杨锦方毕业后,自己创业3年,然后在知名外企工作了6年,觉得事业发展总是没能达到自己的理想。后来,他决定加入一个未来将有远大前途的创业团队。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>杨锦方想了一圈,<strong><span style='color: rgb(255, 120, 0);'>认为自己认识的正在创业的人里面,王兴是最牛的,就主动联络了王兴。</span></strong></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴正好缺少一员销售的大将,喜出望外,两人一拍即合。杨锦方来了后,任美团销售副总裁,为美团早期的业务拓展做出了巨大贡献。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>另一位做出巨大贡献的,是1987年出生的沈鹏。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>大四还没毕业时,就读于中央财经大学的沈鹏就加入了王兴团队,是美团10号员工。当时,美团网都还没有上线。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>年轻的沈鹏天不怕地不怕,赤手空拳,怀揣从Groupon网站翻译过来的美团说明书,一家一家去拉拢商家,很快就展示出惊人的销售天赋。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2010年6月,糯米网创始人沈博阳,用35万年薪+北京户口来拉拢沈鹏,王兴得知消息后,连夜冒雨去沈鹏家劝说,留住了他。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>沈鹏曾经一人带着5万元人民币独闯天津,拿下了天津市场。后来被调回北京,又把北京从排名全国第八,带到全国第二。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>仅仅1年以后,23岁的沈鹏就成为美团的大区经理,手下管理400多号人。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>7年以后,身为美团BD(业务发展)总监的沈鹏离职创立了一家新公司,并很快成为行业数一数二的玩家。这家新公司,叫“水滴互保”(水滴筹的母公司)。这是后话。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2010年10月,已经拿到1200万美元A轮融资的王兴给王慧文、赖斌强、陈亮打电话,说:我等着你们回来。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>已经自己另行创业,做起了淘房网的仨人,二话不说就回到了美团。自校内网被卖掉以来,分道扬镳足足4年的4兄弟,终于重新在美团聚首。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 600px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='font-size: 14px;color: rgb(165, 165, 165);'>饭否合影/图源:《TMD创始人的爱情故事:谁说宅男没有春天?》,公众号“IT爆料汇”。</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>而阿里中供铁军大将干嘉伟的加盟,更是让王兴如虎添翼,一举奠定胜局。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>干嘉伟最初在中石油工作,2000年加入创立不久的阿里巴巴,工号67,绰号“阿干”,曾拿过阿里的销售冠军,后任阿里负责线下销售的副总裁。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在阿里决定领投B轮时,干嘉伟是尽调人之一,负责考察美团的运营团队。王兴则趁机向他请教,美团的人老是被别人挖走,该怎么办。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>干嘉伟的回答让王兴很满意。3个月后,王兴突然问干嘉伟:阿干,你有没有可能来美团?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>据干嘉伟后来讲述,他的头摇得像拨浪鼓一样。作为阿里工号67、司龄12年的老员工,王兴这一问,给他的感觉,就像好好的一个妇道人家,你问她愿不愿意出轨一样。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴锲而不舍,先后六下杭州找干嘉伟聊,极尽诚意。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>干嘉伟渐渐有点动心了。当时,美团在杭州召开区域会议,干嘉伟主动要求观摩。在会议现场,他被美团团队的氛围感染了,心里有一股想加入其中的冲动。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他又想,美团这事能不能做成?<span style='color: rgb(255, 120, 0);'><strong>如果5-10年以后,中国互联网领域拎出来10个人,王兴会不会在里面?他觉得很有机会。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>而且,当时的美团,虽然高歌猛进,但是地推的经验很不足,常常有团队被人连窝挖走。有一次,美团上海团队被竞争对手挖角,得知消息的王兴,连行李都来不及收拾,拔腿就往机场跑。好不容易安抚完了上海,南京团队又出事,他又马不停蹄地去往南京。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在干嘉伟看来,他的经验,正好是美团最需要的。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>干嘉伟决定给自己一个机会,也给美团一个机会。他答应了王兴,就任美团的COO。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>后来,干嘉伟下决心的过程,被总结为“阿干粗暴三问”:这事大不大?这哥们牛不牛?他们缺不缺我?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>干嘉伟来了以后,美团的地推水平立马上了一个大大的台阶,后来被业界称为“美团地推铁军”。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 597px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 14px;color: rgb(165, 165, 165);'>干嘉伟/图源:百度百科</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>到2012年8月,团购网站的首创者,美国Groupon股价大跳水,投资界对团购网站兴趣大减,纷纷减少投资。国内很多烧钱做市场的团购网站,陷入了流动性陷阱,一个接一个倒闭,数量由高峰时的5000多家锐减到1000多家。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>而稳打稳扎的美团,手中握着充足的现金流。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>同时,美团转型移动互联网成功。那些缺乏远见或者执行力的网站,则没有赶上这班车,逐渐丧失了市场。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>团购战场,尸横遍野。活下来的美团,成为千团大战的最大赢家。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>多年以后回忆起这场大战,王兴说,竞争对手不是被美团打败的,是他们自己把自己绊倒了。</section><section style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section data-support="96编辑器" data-style-id="24620" style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='margin-top: 10px;margin-bottom: 10px;'><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;'><section style='padding-top: 0.3em;display: inline-block;vertical-align: top;height: 2em;border-bottom: 1px solid rgb(112, 180, 186);'><section style='margin-top: -0.3em;display: inline-block;vertical-align: top;font-size: 37.4px;height: 1em;width: 1.4em;line-height: 1.2em;color: rgb(112, 180, 186);'><p data-form="0" data-num="5" style='font-weight: bold;'>05</p></section><section style='display: inline-block;vertical-align: top;border-top: 1px solid rgb(112, 180, 186);line-height: 1.6em;font-size: 19.125px;color: rgb(112, 180, 186);border-bottom-color: rgb(112, 180, 186);border-left-color: rgb(112, 180, 186);border-right-color: rgb(112, 180, 186);'><p>相爱相杀</p></section></section></section></section></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2015年,在红杉资本沈南鹏的撮合下,美团和团购领域的最后一个重要对手大众点评(红杉也是它的A轮投资人)合并,改名为美团点评。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>大众点评网,早在2003年就成立,是全球最早的消费评价网站,比它在美国的同行Yelp还要早一年。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2010年6月,大众点评涉入团购业务。由于早期的用户积累和多年运营经验,它比其他团购网站走得更稳,并先后两次获得共计1.6亿美元的投资。在千团大战中,大众点评是最终活下来的极少数网站之一。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2014年,大众点评又获得了腾讯的4亿美元投资。在中国互联网“站队”游戏中,它站到了腾讯这一边。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>当时,美团背后是阿里,点评后面是腾讯,惨烈的代理人战争,又一次爆发。这一次,不仅仅是金钱的斗争,两家公司的地推人员,甚至多次在线下斗殴,双方打得头破血流。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 498px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 14px;color: rgb(165, 165, 165);'>美团和大众点评冲突事件当时微博截图</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>两边共同的投资人沈南鹏极力撮合他们握手言欢,但是,美团的投资人阿里,却坚决反对。王兴不解地问阿里的董事长马云和CEO张勇:滴滴(由腾讯投资)和快的(由阿里投资)不是愉快地合并了吗?为什么我和点评就不行?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>阿里的回答是:“你完全搞错了,我们认为滴滴合并快的对阿里来说是一个失败的例子,我们不会让这种错误再次发生。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴和阿里,由此交恶。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>阿里最终没能阻止美团和大众点评的合并。新的公司组建后,阿里卖掉了所持有的大部分美团股票,但还保留着1.4838%的份额。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴对此极其不满,在后来的一次采访中,他说:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>“如果你不看好这家公司,那干脆卖光好了。我们已经帮他们找好了买家,但他却不肯卖光,他一定要留一点,或许是为了将来能继续给我们制造点麻烦。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>不管后事如何,2015年国庆长假刚过,美团和大众点评在磕磕碰碰中宣布合并。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴发布了热情的公开信:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>“昨天我们浴血奋战,今天我们握手言欢,明天我们共创未来……</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>……从相杀到相爱转变只需一个长假,从爱情到婚姻事业需要长期经营……</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>……让我们一起,既往不恋,纵情向前。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>而大众点评的创始人张涛,在合并后的一次名为“致敬老男孩,青春不散场”的活动上,和一众点评高管,抱头痛哭,泪洒当场。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><span style='font-size: 16px;'><mpcpc js_editor_cpcad="" class="js_cpc_area cpc_iframe" src="/cgi-bin/readtemplate?t=tmpl/cpc_tmpl#1602319603857" data-category_id_list="1|11|16|17|22|24|26|27|28|29|3|31|32|35|36|37|39|41|42|43|45|46|47|48|49|5|50|51|52|53|54|55|6|7|8" data-id="1602319603857"></mpcpc></span><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section data-support="96编辑器" data-style-id="24620" style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='margin-top: 10px;margin-bottom: 10px;'><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;'><section style='padding-top: 0.3em;display: inline-block;vertical-align: top;height: 2em;border-bottom: 1px solid rgb(112, 180, 186);'><section style='margin-top: -0.3em;display: inline-block;vertical-align: top;font-size: 37.4px;height: 1em;width: 1.4em;line-height: 1.2em;color: rgb(112, 180, 186);'><p data-form="0" data-num="6" style='font-weight: bold;'>06</p></section><section style='display: inline-block;vertical-align: top;border-top: 1px solid rgb(112, 180, 186);line-height: 1.6em;font-size: 19.125px;color: rgb(112, 180, 186);border-bottom-color: rgb(112, 180, 186);border-left-color: rgb(112, 180, 186);border-right-color: rgb(112, 180, 186);'><p>无边界竞争</p></section></section></section></section></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>早在和大众点评合并的三年前,王兴就开始了跨界竞争。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2012年6月,美团接入了酒店团购业务,由陈亮领衔,成立名为“西瓜组”的项目团队,侵入酒旅行业。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>对互联网而言,酒旅已经是一个很古老的行业。在1999年,携程和艺龙就已经成立了,并分别在2003年和2004年上市。在美团进入的时候,市场上还有2004年成立的同程、2005年成立的“去哪儿”等,都是久经沙场的老兵。美团作为一个毫无根基的后起之后,挑战难度可想而知。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在如此艰难的情况下,美团采用“农村包围城市”战术,瞄准了中小城市、县城和农村的“长尾市场”,利用地推铁军,疯狂蚕食市场。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>尽管后来遇到“去哪儿”的疯狂反击,美团依然强势推进。2015年10月,“去哪儿”被携程合并。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2016年,美团又开始发力高档酒店,和携程直接对战。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2018年,美团的酒店间夜数(即每夜住宿房间数)超过了携程、去哪儿、同程艺龙的总和。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 677px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='color: rgb(165, 165, 165);font-size: 14px;'>图源:Trustdata</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2013年11月,美团又上线了外卖,进入了又一个新的战场。<br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>那时,先行者“饿了么”早已在这个领域深耕4年。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>美团拿出10亿预算,由王慧文亲自领衔,调集精兵强劲,发起了“抢滩”行动。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>美团地推铁军的超强战斗力,在这里充分显露出来。2014年,美团平均每一天半就开拓一个新城市。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这一年,百度也加入了外卖市场的混战。饿了么、美团外卖、百度外卖的三国演义,持续了3年,直到饿了么将百度外卖合并。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>到2018年,美团外卖一举超过饿了么,成为行业第一。而饿了么,则在2018年8月被阿里收购。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>根据互联网第三方调查机构DCCI的数据,2019年3月,美团外卖市场占有率达到64.6%,占据绝对优势。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>美团在整整落后4年才出发的情况下,跑到了冠军位置。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 500px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(165, 165, 165);font-size: 14px;'>图源:中国新闻网/数据源:DCCI</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>另一个更具戏剧性的战场,是在出行市场。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2011年,一个比王兴小4岁的小伙子找他谈生意,小伙是阿里北京地区的B2C业务负责人,两人接触起来,互相欣赏,就成为好朋友。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>第二年,这个小伙从阿里跳出来,说要创业,做了一个产品给王兴看,王兴瞥了一眼,说:“垃圾!”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>小伙很受伤,说:“你能不能对创业者多点鼓励!”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴就提了一些意见,小伙也痛快地改了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>后来,小伙的公司越做越大,最后成了全国第一。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>小伙就是程维,他的产品是滴滴。<strong><span style='color: rgb(255, 120, 0);'>程维和王兴,关系一直很好,每个月都会见一两次面聊天。</span></strong></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>本来,王兴和程维之间,只有纯粹的友谊,没有生意上的冲突。但是,随着王兴的业务不断扩张,最终触摸到了程维的禁脔。早在2016年,王兴就开始考虑进入打车领域,而这正是滴滴的核心业务。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2016年11月的乌镇互联网大会上,王兴把自己的想法告诉了他们共同的好友张一鸣,却没有告诉程维。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2017年2月的一天,王兴和程维一起吃饭。另一边,美团内部已经准备好了冷枪,瞄准的正是滴滴。而整场饭局,王兴对此只字未提。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>当晚,程维看到了美团在南京上线打车业务的消息。我们无从得知他的心情。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>程维立刻关停了滴滴和美团的合作接口,并在一个月后推出了滴滴外卖与美团对战。在接受记者采访时,程维说:“尔要战,便战。”<br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>除了打车以外,在共享单车领域,美团和滴滴也正面相撞。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2016年,滴滴入股小黄车;2018年1月,又收购了小蓝单车。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>而美团,则于2018年4月收购了摩拜单车,成为共享单车领域最强对手。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>现在,小黄车和小蓝单车几乎已经销声匿迹,滴滴则推出了自有品牌青柠单车。在共享单车市场,与美团对攻,将是滴滴无法逃避的宿命。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2019年5月,美团又在17个城市上线“聚合打车”。所谓聚合打车,是美团自己不做网约车,但是在美团APP上开放首汽、曹操、神州、AA等网约车的接口,让用户可以直接在美团APP里面叫这些公司的车,等于是“平台的平台。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这个聚合,其中不包括滴滴。毫无疑问,美团将切掉滴滴一块大蛋糕。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>程维曾经问过王兴,你为什么要这样做?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴回答,我就想试试。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;visibility: visible !important;width: 631px !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(165, 165, 165);font-size: 14px;'>图源:《王兴的局,程维的棋》,中外管理杂志,作者朱丽</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>不断在各个领域试试的王兴,一不小心就把“饿了么”、“去哪儿”打得落花流水,让携程如临大敌,又给多年的好友,带来噩梦。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴已经在试和即将试试的领域,还不仅这些。旅游门票、跑腿代购、超市生鲜,甚至无人汽车……美团无孔不入。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在to B端,他还给商户提供技术服务,给餐馆做供应链配送。在一次内部讲话中,王兴提出,美团要帮助中国服务业做“供给侧改革”,驱动中国餐饮市场提升25%的效率。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴曾说,很多人对“竞争”二字理解错了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他认为,<strong><span style='color: rgb(255, 120, 0);'>“竞”和“争”是不同的概念,同向为竞,相向为争。</span></strong></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>也许,在他看来,美团加入的各种大战,只不过是和对手同向而竞,他没有想过要灭了谁。如果对方死了,都是自己绊倒摔死的。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>可是对手不会这么想。在对手看来,美团是和自己相向而争,是刀刀见红,你死我活的战争。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴认为我对世界没有恶意,满世界却觉得王兴与我为敌。</section><section style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section data-support="96编辑器" data-style-id="24620" style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='margin-top: 10px;margin-bottom: 10px;'><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;'><section style='padding-top: 0.3em;display: inline-block;vertical-align: top;height: 2em;border-bottom: 1px solid rgb(112, 180, 186);'><section style='margin-top: -0.3em;display: inline-block;vertical-align: top;font-size: 37.4px;height: 1em;width: 1.4em;line-height: 1.2em;color: rgb(112, 180, 186);'><p data-form="0" data-num="7" style='font-weight: bold;'>07</p></section><section style='display: inline-block;vertical-align: top;border-top: 1px solid rgb(112, 180, 186);line-height: 1.6em;font-size: 19.125px;color: rgb(112, 180, 186);border-bottom-color: rgb(112, 180, 186);border-left-color: rgb(112, 180, 186);border-right-color: rgb(112, 180, 186);'><p>王兴短长</p></section></section></section></section></section><p style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></p><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴的创业之路,曾遍布荆棘,亦曾洒满鲜花。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这和他的优缺点分不开。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他的情商很低,经常得罪人,而且没有好的搭档帮他弥补这一点。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他做校内网,在产品很好的情况下,却搞不定投资人,最后被迫卖掉。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>不声不响做美团打车,又得罪了多年好友。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>因为接受腾讯投资,他和马云闹翻。而相比之下,程维却能让阿里和腾讯在滴滴的董事会和睦相处。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在公开场合,王兴至少有三次非常狠地负面评价马云,一次说阿里没底线,一次说马云不诚信,还有一次暗示淘宝靠卖假冒伪劣产品起家。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他还说过李彦宏都是想着怎么利用用户,而不是为用户创造价值。最近又说BAT应该改成HAT,对百度的鄙视毫不掩饰。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他专程赴杭州请干嘉伟吃饭,可是吃完饭都是干嘉伟买单。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这样的事情不胜枚举。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>老板的风格决定公司的风格,王兴的情商低连带着公司的公关也常出问题。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>饭否被关就不用说了,美团也经常处于负面风暴之中。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2012年6月,美团曾经在父亲节做过“伟哥”促销,广告词为:“伟哥驾到,干爹需要,亲爹更需要”。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2012年9月,美团曾做过非常低俗的校园招聘广告文案,上面写着:“找工作=找女人,干你最想干的”,虽然最终没有实施,但是设计稿却被放到网上,形成恶劣影响。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2016年,美团外卖做出一系列物化女性的广告,宣传图案中,女性被放在餐盒里。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 677px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(165, 165, 165);font-size: 14px;'>左图为2012年美团“梦想成真小分队”设计的校园招聘文案(未实际使用);右图为2016年美团外卖三周年宣传广告。</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>同样是2016年,美团某地方团队还曾经做过带有宗教歧视意味的分箱广告,结果导致其APP大范围被卸载以及打1分差评。美团的公关团队,整整3天才做出反应,而遇到同样问题的饿了么,24分钟就做出了反应。<br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>2017年,美团网一位叫“田源”的人声称招聘不要黄泛区的、不要东北的、不要开大众车的。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>现在,在华为手机应用市场上,美团APP的评分低至2.8分,而美团外卖的评分更是低至2.1分(满分为5分)。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;width: 677px !important;visibility: visible !important;'></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>不过,尽管有这些问题,美团依然发展壮大起来,成为行业老大,以及众多垂直领域玩家的噩梦。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴特别厉害的地方有三处:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>一是持续学习和深入思考。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>被称为“风投女王”的今日资本投资人徐新,称王兴为“深度学习机器”。当记者问徐新,她所投资的创始人中,给谁打分最高,徐新说:最高分一直给王兴。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>徐新评价道:王兴做的很多业务,都不是第一个,但他总能后来居上,把前人PK掉。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>王兴对世界永远保持好奇心。他的饭否和微博上,充满着对世界和社会探索的足迹。甚至,在开车的路上突然想起“三观”是指什么,英语有没有对应的说法这种问题,都会立刻拿出手机查询。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他密切关注一切新鲜事物,并寻找其中的机会。一直以来,学习美国先行网站的人很多,但王兴是其中学得最好的,并且在学习上不断创新。例如,美团最初是学习Groupon,但现在的美团不管是业务范围还是公司市值,都早已经远远青出于蓝。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴很推崇一本书:格拉德维尔的《异类》,这本书的核心观点就是“一万小时定理”:任何人,只要持续刻意学习一万个小时,就能成为该领域的专家。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>正是因为这种持续的学习和思考能力,让王兴成了对团购和O2O理解最深的专家,在历次大战中立于不败之地。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>而他对只会低头干活,不会思考战略问题的人,毫不掩饰地鄙视。他说:“多数人为了逃避真正的思考,愿意做任何事情。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在刚开始创业时,王兴曾经很青涩,走了很多弯路,但是现在的王兴,被公认为洞察力很强,理论水平很高的企业家。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>二是拥抱不确定性。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴特别不惧怕不确定性。他常常引用的一句话是“Only the dead have seen the end of war”,意为,只有死者才知道战争的结局。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他极力推崇的另一本书,是《有限和无限游戏》。有限游戏有一个明确的结局,而无限游戏,则没有谁输谁赢,可以一直玩下去——这就是他眼中的竞争。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>所以,从创业以来,王兴无所畏惧,什么路都敢闯。从这点来说,他是一个天生的企业家。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>三是强大的执行力。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴在做一个决策之前,会思考很久。但是一旦考虑清楚,就会坚定不移地推行。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>读博士期间,想好了要创业,就立马退学。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在千橡网的时候,按照和陈一舟的约定,如果他多待一年,能额外拿到一大笔钱,但王兴说,钱对我不重要,时间更重要。果断辞职。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>创业过程中遇到各种挫折,王兴从来不纠缠,都是马上想着如何解决。他特别喜欢、在很多场合也无数次用到的一句话,是“既往不恋,纵情向前。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这一执行力,让美团上下具有了超强的战斗力,能够从强敌如林的修罗战场上厮杀出来。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在海南的一次会议上,一群企业家乘船出海。途中,大家觉得风清水澈,正好游泳。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>正当很多人纷纷遗憾“可惜没带泳裤”的时候,只听“扑通”一声,王兴早已跃入海中。</section><section style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section data-support="96编辑器" data-style-id="24620" style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='margin-top: 10px;margin-bottom: 10px;'><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;'><section style='padding-top: 0.3em;display: inline-block;vertical-align: top;height: 2em;border-bottom: 1px solid rgb(112, 180, 186);'><section style='margin-top: -0.3em;display: inline-block;vertical-align: top;font-size: 37.4px;height: 1em;width: 1.4em;line-height: 1.2em;color: rgb(112, 180, 186);'><p data-form="0" data-num="8" style='font-weight: bold;'>08</p></section><section style='display: inline-block;vertical-align: top;border-top: 1px solid rgb(112, 180, 186);line-height: 1.6em;font-size: 19.125px;color: rgb(112, 180, 186);border-bottom-color: rgb(112, 180, 186);border-left-color: rgb(112, 180, 186);border-right-color: rgb(112, 180, 186);'><p>未来已来</p></section></section></section></section></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>曾经的王兴,是一个机会主义者。他只知道创业,却不知道为何而创。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他做各种各样的项目,并没有一个一以贯之的原则,只是看到什么流行就做什么。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这和马云自始至终都认定“让天下没有难做的生意”、乔布斯的“开发先进的工具,提升人类并为世界作出贡献”,马斯克的“让100万人生活在火星”等,还存在很大的差距。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>对那时的王兴,我的评价是:有战略眼光,却没有战略愿景。<br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>从长期来看,战略愿景,比战略眼光更重要。它最终决定一个人真正的成就感和自我实现的满足感,并且保证企业家、企业和员工在向目标前进的路途中,始终保持激情和动力,百折不挠。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>在王兴创业的大部分时间里,我没有看到王兴的战略愿景是什么。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但是,自从王兴整整思考一年多,给美团定下新的使命后,我认为王兴真正成熟了。他提出的新使命是:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>We help people eat better, </span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>live better.</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>我们帮助人们吃得更好,</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>生活更好。</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这是一个很伟大的理想,足以让一个人、一个公司毕生为之奋斗。而且吃和生活,是无比巨大的市场,美团的未来,有无限想象空间。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但是,对王兴和美团而言,还有三个巨大的问题横亘在通往未来的路上:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>第一,无边界的扩张,已经为美团树敌无数,今后的路,将走得更加艰难。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>现在,阿里、百度、滴滴、携程都已经是美团的直接对手,而美团的无界扩张,还远远没有结束,我们不知道未来还有哪些大大小小的玩家,会走到美团的对面。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>美团一家,真的能单挑所有对手吗?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴说:太多人关注边界,而不关注核心。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>所谓边界,是指相互的竞争;核心,是指满足用户的需求。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴认为,只要时刻关注满足用户的需求,就能立于不败之地,所以“自返而缩,虽千万人,吾往矣。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但是,客户的需求多种多样,有时甚至自相矛盾,究竟满足哪些,放弃哪些,是需要王兴慎重考虑的事情。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>第二,美团起家于模仿,但是未来的竞争,将决胜于创新,而美团的创新能力,还有待观察。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>携程的梁建章曾经专门撰文回应王兴的采访言论,暗示美团之所以做多元化,是因为全球化能力不强,或者公司优势不是来自于创新,并说:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>“多元化公司因为不是引领创新,所以对社会的贡献要比专业公司要小。同样也因为不是自主创新,多元化公司的资本回报比较低。”</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>对美团来说,一个巨大的问题,就是它已经走到行业的最前面。原来可供抄袭、借鉴的公司和事物已经没有了,王兴必须得自己去发现新的机会。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>如果都是跟在别人后面,去别人已经做得很成熟的市场抢存量,美团的社会价值何在?美团未来的发展前景何在?</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>接下来,王兴需要做出一些真正原创的,引领市场而不是跟随市场的东西来,才能保障美团未来发展的可持续性。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>第三,新生事物的降维打击。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴2014年和王小川有一个对话,他们共同预测手机将在很短时间内被新生事物颠覆。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='color: rgb(255, 120, 0);'><strong>王兴认为,撑死五六年,也就是2020年前后,会有比手机更新的重要设备出来,取代手机。就好比手机取代电脑一样。</strong></span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他预测,在2020年以前,这个新的设备,就会在一些潮人那里渐渐流行,到2020年,就会在大众中普及。而所有的商业,都将因为这个新的设备和新的使用场景而重构,就像互联网重构了传统商业,而移动互联网又重构了传统互联网商业一样。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>他们没有说到这个新的设备是什么。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>现在已经是2020,到了王兴预测的潮人开始逐渐流行使用某一设备的时候了。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>这个设备,也许是谷歌眼镜这样的可穿戴设备,也许是VR(虚拟现实),也许是Waymo这样的无人驾驶汽车,也许是Alphago或Dynamics机器狗这样的人工智能,甚至,也许是尚未引起我们注意的一个全新事物。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>如果王兴的预测是准确的,那么,美团(以及一切商业形式)都有可能被颠覆。美团如果不能及时转型,可能会像曾经的柯达、诺基亚这样没落。</section><section style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section data-support="96编辑器" data-style-id="24620" style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='margin-top: 10px;margin-bottom: 10px;'><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;'><section style='padding-top: 0.3em;display: inline-block;vertical-align: top;height: 2em;border-bottom: 1px solid rgb(112, 180, 186);'><section style='margin-top: -0.3em;display: inline-block;vertical-align: top;font-size: 37.4px;height: 1em;width: 1.4em;line-height: 1.2em;color: rgb(112, 180, 186);'><p data-form="0" data-num="9" style='font-weight: bold;'>09</p></section><section style='display: inline-block;vertical-align: top;border-top: 1px solid rgb(112, 180, 186);line-height: 1.6em;font-size: 19.125px;color: rgb(112, 180, 186);border-bottom-color: rgb(112, 180, 186);border-left-color: rgb(112, 180, 186);border-right-color: rgb(112, 180, 186);'><p>中场的结束</p></section></section></section></section></section><p style='font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></p><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴已经41岁。圣人说,这是一个不惑的年纪。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>但我相信,具有强烈好奇心的王兴,肯定还有很多迷惑。王兴的未来成就,也不会止步于此。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>习惯持续学习和深入思考的人,年龄不是他的负担,而是财富。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>从16年前到现在,王兴已经进化成为两个完全不同的人。再给16年,他也许还能创造新的奇迹。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>校内网被卖掉时,王兴曾用丘吉尔的话来表明他的态度:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>This is not the end. </span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>It is not even the beginning of the end. </span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>But it is, perhaps, </span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>the end of the beginning.</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>这不是结束。</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>这甚至不是结束的开始。</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>但它,</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='font-size: 15px;color: rgb(165, 165, 165);'>也许是开始的结束。</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>现在,美团已经上市,王兴已经取得了世俗意义上的巨大成功。41岁的他,也许可以用另一句话来形容:</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='color: rgb(165, 165, 165);font-size: 15px;'>This is the end of the middle,</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='color: rgb(165, 165, 165);font-size: 15px;'>and the beginning of the second half.</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='color: rgb(165, 165, 165);font-size: 15px;'>这是中场的结束,</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='color: rgb(165, 165, 165);font-size: 15px;'>也是下半场的开始。</span></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>王兴的下半场,已经拉开序幕。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>未来,一定会更加精彩。</section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='font-size: 16px; margin-right: 8px; margin-left: 8px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='font-size: 14px;color: rgb(165, 165, 165);'>作者简介:何加盐,一个专门研究牛人的牛人。曾在政府工作,后创立咨询公司,现为咨询顾问,公众号写手。和你一起了解牛人是怎么炼成的,从牛人的经历与方法中,获得思维与认知的提升。了解牛人,学习牛人,成为牛人,从关注何加盐开始。</span></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><p>转载声明:本文转载自「销售与管理」,权利归原作者,搜索「Marketing360」即可关注,[<a target="_blank" href="https://mp.weixin.qq.com/s/pzyxeausQ063AiWRl5_MqA">阅读原文</a>]。</p></div><p></p>
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